![]() You can choose any length of time up to 60 days for your campaign. How can you add more value to your campaign to help these potential backers even before the product is delivered?īy asking yourself these key questions ahead of time, you will be able to target the right people with your marketing, message and product, sniper-style, rather than trying the shotgun approach and hitting everyone (and wasting time/money). What is the best most economical way to grab their attention? The questions you should ask yourself before you launch are: “People don’t buy what you do, they buy why you do it.” – Simon Sinek The story behind who you are as a creator and why you started this mission is what enables people to fall in love with your story and is what will help you build a tribe around the product. We wanted to introduce ourselves and the story of why we created the SELF Journal and what problem we were solving.Ĭreating a new product is an incredibly personal experience. Kickstarter is a perfect vehicle to share the story behind you as the creator and why you started on the mission for this product. However, as shown above, each platform has different strengths and weaknesses.| Part II: Campaign decisions I feel people browse and “Shop” on Kickstarter, and the organic traffic it brings as part of the community is hugely useful. We chose Kickstarter because besides receiving much more traffic than Indiegogo statistically, I have personally backed many more Kickstarter campaigns than those on Indiegogo. Here’s a chart of the main difference between the two platforms: If it doesn’t hit the minimum how will you still deliver to backers without the full amount – and more importantly, is it really validated? The whole point of crowdfunding is to set a minimum goal you have to reach to bring the product to life. Personally, I don’t like the idea of flexible funding. Alternately, Indiegogo has a flexible funding option wherein if you don’t reach your goal you can still keep the money you raised. Lots of people asked me why I have a preference for Kickstarter over Indiegogo because Kickstarter has an all or nothing model which means if you don’t raise your minimum goal you walk away with nothing. Knowledge of production and how you will deliver to backersĪssociated costs from launch to delivery Kickstarter vs. If you decide that crowdfunding makes sense for your situation, you should have the following ready to go before moving forward: The best part about crowdfunding is that you can build a community around your product and even get incredible feedback on how to make it better. ![]() This takes a large part of the risk out of creating a new product as you’re not shelling out a chunk of money for an initial run just hoping that people will want it. There’s no better way to test demand for your product or service than to ask people to pay ahead of time.
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